[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.abart.sk\/facebook-vytvori-priestor-pre-biznis-online-hviezd\/#Article","mainEntityOfPage":"https:\/\/www.abart.sk\/facebook-vytvori-priestor-pre-biznis-online-hviezd\/","headline":"Facebook vytvor\u00ed priestor pre biznis online hviezd","name":"Facebook vytvor\u00ed priestor pre biznis online hviezd","description":"Facebook, ktor\u00fd vlastn\u00ed Instagram a Whatsapp, povedal tento t\u00fd\u017ede\u0148, \u017ee bud\u00facnos\u0165 nakupovania bude z\u00e1visie\u0165 od obsahu &#8222;tvorcov&#8220;. \u00a0 Prenaj\u00edmanie tzv. Vplyvn\u00edkov na zmenu tovaru nie je ni\u010d\u00edm nov\u00fdm. Po st\u00e1ro\u010dia <a class=\"more-link\" href=\"https:\/\/www.abart.sk\/facebook-vytvori-priestor-pre-biznis-online-hviezd\/\">Pre\u010d\u00edta\u0165 ...<\/a>","datePublished":"2019-05-20","dateModified":"2023-04-28","author":{"@type":"Person","@id":"https:\/\/www.abart.sk\/author\/#Person","name":"","url":"https:\/\/www.abart.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/e5312f21b37eec0871f00feffaf403580ddf46c2d055479cc6723fb0100721f2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e5312f21b37eec0871f00feffaf403580ddf46c2d055479cc6723fb0100721f2?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"abart.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.abart.sk\/wp-content\/uploads\/img_a301714_w16788_t1559124257.png","url":"https:\/\/www.abart.sk\/wp-content\/uploads\/img_a301714_w16788_t1559124257.png","height":0,"width":0},"url":"https:\/\/www.abart.sk\/facebook-vytvori-priestor-pre-biznis-online-hviezd\/","about":["Business"],"wordCount":552,"articleBody":"Facebook, ktor\u00fd vlastn\u00ed Instagram a Whatsapp, povedal tento t\u00fd\u017ede\u0148, \u017ee bud\u00facnos\u0165 nakupovania bude z\u00e1visie\u0165 od obsahu &#8222;tvorcov&#8220;.\u00a0Prenaj\u00edmanie tzv. Vplyvn\u00edkov na zmenu tovaru nie je ni\u010d\u00edm nov\u00fdm. Po st\u00e1ro\u010dia sa h\u013eadali kr\u00e1\u013eovsk\u00e9 pr\u00edkazy .\u00a0Boli to sp\u00f4sob, ako spozna\u0165, \u017ee v\u00fdrobok bol pravdepodobne bezpe\u010dn\u00fd a spo\u013eahliv\u00fd dlho predt\u00fdm, ako boli z\u00e1kony na ochranu spotrebite\u013ea be\u017en\u00e9. Ak m\u00e1te jeden, v\u00e1\u0161 produkt bol doslova vhodn\u00fd pre kr\u00e1\u013ea.\u00a0Existuj\u00fa v\u0161ak n\u00e1znaky toho, \u017ee \u013eudia s\u00fa \u010doraz viac unaven\u00ed z toho, \u017ee produkt je pekn\u00fd niek\u00fdm, ktor\u00e9ho jedin\u00e1 kvalifik\u00e1cia je zn\u00e1ma.\u00a0&#8222;Najlep\u0161ie reklamy robia vlastn\u00fa kult\u00faru,&#8220; hovor\u00ed Grant McCracken, antropol\u00f3g, ktor\u00fd poskytoval poradenstvo spolo\u010dnostiam vr\u00e1tane Netflix a Ford v oblasti kult\u00fary a obchodu.\u00a0Najhor\u0161ie m\u00f4\u017ee pril\u00e1ka\u0165 v\u00fdsmech, hovor\u00ed.\u00a0Autor Malcolm Gladwell predstavil svet my\u0161lienke, \u017ee to bude trva\u0165 10.000 hod\u00edn, aby sa stal odborn\u00edkom na nie\u010do v jeho knihe 2008 Outliers. Tak\u017ee ak to aplikujete na kult\u00faru, sme st\u00e1le ve\u013emi mlad\u00ed, ke\u010f sme sledovali 10 000 hod\u00edn telev\u00edzie, hovor\u00ed McCracken.\u00a0Sme kult\u00farni odborn\u00edci ve\u013emi r\u00fdchlo.\u00a0A je obklopen\u00fd \u0161ikovn\u00fdmi hlasmi na soci\u00e1lnych m\u00e9di\u00e1ch znamen\u00e1, \u017ee leniv\u00fd marketing je s v\u00e4\u010d\u0161ou pravdepodobnos\u0165ou presko\u010den\u00fd a zosmie\u0161nen\u00fd inteligentnej\u0161\u00edmi spotrebite\u013emi.\u00a0\u201eProstredn\u00edctvom telev\u00edzie s\u00fa m\u00fadrej\u0161\u00ed, ale s\u00fa e\u0161te m\u00fadrej\u0161\u00ed, preto\u017ee sa m\u00f4\u017eu prizna\u0165,\u201c hovor\u00ed Dr McCracken. &#8222;Nikdy sa nepozer\u00e1\u0161 s\u00e1m. Sleduje\u0161 v dave, tak\u017ee ti to umo\u017en\u00ed ten najchytrej\u0161\u00ed \u010dlovek v miestnosti.&#8220;\u00a0K\u013e\u00fa\u010dom k ovplyv\u0148ova\u010dom je pon\u00faknu\u0165 nie\u010do viac ako len hol\u00fa podporu. Prom\u00f3tor, produkt a z\u00e1kazn\u00edk musia by\u0165 v\u0161etci lep\u0161\u00ed, \u010do je vysok\u00e1 objedn\u00e1vka.\u00a0Ako to teda funguje v praxi? Dr McCracken poukazuje na kampa\u0148 v\u00fdrobcu softv\u00e9ru Adobe, ktor\u00fd si najal re\u017eis\u00e9ra a herca Zach Braffa, aby vytvorili kr\u00e1tky film zalo\u017een\u00fd na my\u0161lienke v\u00ed\u0165aza s\u00fa\u0165a\u017ee.\u00a0Hovor\u00ed, \u017ee je jasn\u00e9, \u017ee p\u00e1n Braff dostal vo\u013en\u00fa ruku, preto\u017ee v\u00fdsledkom je ostr\u00e1 satira o potvrdeniach .\u00a0T\u00e1to potreba autentickosti kr\u00fa\u017ekov plat\u00ed pre Georgie Clarke, ktor\u00e1 m\u00e1 na Instagrame 226 000 nasledovn\u00edkov. Na svojej str\u00e1nke sa venovala propag\u00e1cii produktov, ktor\u00e9 m\u00e1 rada.\u00a0&#8222;Zistil som, \u017ee ak do m\u00f4jho skuto\u010dn\u00e9ho \u017eivotn\u00e9ho \u0161t\u00fdlu zmest\u00edm produkt &#8211; rob\u00edm nie\u010do, \u010do by som norm\u00e1lne robil&#8220;, potom to bude s akad\u00e9miou so svojimi nasledovn\u00edkmi, hovor\u00ed.\u00a0&#8222;Za\u010dal som v septembri robi\u0165 vide\u00e1 &#8211; ako nosi\u0165 \u010dierne d\u017e\u00ednsy p\u00e4\u0165 r\u00f4znych sp\u00f4sobov, ako \u0161t\u00fdl maxi \u0161aty p\u00e4\u0165 r\u00f4znych sp\u00f4sobov. Z\u00edskate osobnos\u0165, dostanete sa nie\u010do nau\u010di\u0165.&#8220;\u00a0&#8222;Je to o tom, \u017ee d\u00e1vame \u013eu\u010fom n\u00e1pady.&#8220;\u00a0Po absolvovan\u00ed magistersk\u00e9ho \u0161tudijn\u00e9ho programu v m\u00f3de, ale iba po tom, \u010do mu po ukon\u010den\u00ed \u0161t\u00fadia pon\u00fakli neplaten\u00e9 st\u00e1\u017ee, sa stala da\u0148ov\u00fdm poradcom pre technologick\u00e9 firmy. Aby si udr\u017eala ruku v m\u00f3de, za\u010dala tr\u00e1vi\u0165 v\u00edkendy modelovan\u00edm oble\u010denia, ktor\u00e9 si objednala on-line a potom sa vr\u00e1tila.                                                                                                                                                                                                                                                                                                                                                                                        3.7\/5 - (7 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Facebook vytvor\u00ed priestor pre biznis online hviezd","item":"https:\/\/www.abart.sk\/facebook-vytvori-priestor-pre-biznis-online-hviezd\/#breadcrumbitem"}]}]